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Content Marketing

Content Syndication: Expand Your Reach in B2B Lead Generation

By January 17, 2024February 28th, 2024No Comments

Content holds comprehensive power to capture the audience’s attention. B2B marketers interpret it as one of the powerful mediums of lead generation.  

Besides empowering visitors through creating captivating and personalized content, getting in front of more eyes is paramount.   

Content syndication is akin to reaching a wider audience through dispersing content, all strategically aimed to stay on the top of the mind with the potential prospects.   

In this blog post, we’ll walk through the intricacies of content syndication, benefits, challenges, and actionable tips on how this strategy can increase your 10x your lead generation goals.  

What is Content Syndication?

Simply put, content syndication involves republishing content on third-party websites or channels, particularly to reach a broader audience, add more qualified leads to the sales funnel, and grow business.  

The content syndication process works when this trial leads strike through your content and provide the necessary details for accessing your content. This information is added to your database, helping you nurture the leaders in the future. Content syndication helps build solid brand awareness, credibility, and customer satisfaction.   

How Do Content Syndication and Lead Generation Work Together?  

Content syndication and lead generation are the two tactics for grabbing more potential customers. Content syndication is being discussed above. Let’s focus on lead generation.   

Lead generation is collecting vital information from customers, such as their names and email addresses, to nurture and convert them into paying customers. Lead generation content syndication is an excellent rapport. Both work together to expand your reach and contribute to your business’s growth and success. Creating content that stands out and generating leads with the same can drive results like before.

Significant Benefits of Content Syndication   

Content syndication is undeniably the most promising and proven strategy in B2B lead generation. Here are some of the widespread benefits of content syndication.  

Enhanced & Wider Reach 

One of the most significant benefits of content syndication is the ability to reach a wider audience. This strategy even works best for the ones with the least know-how of your brand. Additionally, you increase the chances of attracting prospects who haven’t discovered your content.   

Improves Search Rankings   

Sharing valuable content across trusted and high-authority sites can help to improve your search engine rankings. When you syndicate content, you get backlinks to your original content, enhancing your authority and credibility. It’s a win-win!  

Saves Time and Cost   

Content syndication enables you to save your time, money, effort, etc. You don’t need to spend time back on creating content; rather, focus on repurposing content.   

Generates Top-Quality Leads   

Lead generation is the end goal of every business. Content syndication helps in generating potential leads for your business that truly converts. Engage users with your content so you can collect their information and turn visitors into leads.  

Brand Identity   

By marking your presence on big-name websites and publications, you can enhance the credibility and authority of your brand. It denotes to your audience that your content is worthy.   

Examples of Content Syndication

There are several platforms where you can syndicate content. Say, for example, you’ve reposted a story on Instagram. Similarly, a content syndication strategy works! Here are a few examples of content syndication.  

Social Media Platforms: Facebook, Twitter, LinkedIn, YouTube & more.   

News Sites: Apple News, Google News, etc.  

Email Newsletters: Syndicate content that helps drive traffic back to the website, improving the engagement rate.    

Other forms of content include:  

  • Blogs   
  • Whitepapers   
  • Videos   
  • eBooks   
  • Articles   

Key Metrics to Track Your B2B Lead Generation Success   

It’s essential to gauge the success of your content syndication efforts. Below are some of the best Key Performance Indicators (KPIs) that help you keep track.   


Monitor the total number of lead generation through content syndication strategy.  

Engagement Metrics:  

Keep track of user engagement after your content syndication efforts. This includes likes, shares, and comments on different platforms.   


Calculate the number of people who clicked on each content syndication link.   

Conversion Rate: 

Calculate the number of leads converted into customers after successful content syndication efforts.  

Challenges to Content Syndication 

Content syndication does come up with specific challenges as listed below:  

  • Duplicate content issues  
  • Lowering down your brand  

Wrap Up   

In the highly competitive business era, generating quality B2B leads is a compelling necessity. To push this context forward, content syndication strategy is a game-changer. Having said that, it is an exceptional way to reach a broader audience, build brand credibility, and drive leads by creating and promoting the best content that bolsters your B2B lead-generation efforts.  

Take Big Business Leaps with Candorworks Content Syndication 

With around 850k+ B2B leads delivered annually, Candorworks tops the list of best B2B lead generation companies. Contact us today! We’re here to level up your content syndication strategy and boost your lead generation game in today’s dynamic landscape.