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A Revenue Cycle Modeling Case Study
Revenue cycle modeling and lead management through Marketo
It is challenging to prove the ROI from the various marketing efforts and how much a role they have played in generating revenue. One of our clients wanted to leverage Marketo for revenue cycle modeling. CandorWorks helped them with:
Analyzing their current lead management processes
Incorporating the entire buying cycle into Marketo by aligning marketing, sales, and reporting on it on multiple parameters
Measuring the performance of marketing programs on various parameters considering the cost incurred
Achieving an in-depth analysis on marketing performance, how to enhance it, and where to invest/divest, etc.
CandorWorks can help you too in leveraging the many features of Marketo to your advantage.