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A Revenue Cycle Modeling Case Study.

Revenue cycle modeling and lead management through Marketo.

It is challenging to prove the ROI from the various marketing efforts and how much a role they have played in generating revenue. One of our clients wanted to leverage Marketo for revenue cycle modeling. CandorWorks helped them with:

• Analyzing their current lead management processes.

• Incorporating the entire buying cycle into Marketo by aligning marketing, sales, and reporting on it on multiple parameters.

• Measuring the performance of marketing programs on various parameters considering the cost incurred.

• Achieving an in-depth analysis on marketing performance, how to enhance it, and where to invest/divest, etc.

CandorWorks can help you too with end-to-end marketing data management so that your data remains fresh and reliable.