It is challenging to prove the ROI from the various marketing efforts and how much a role they have played in generating revenue. One of our clients wanted to leverage Marketo for revenue cycle modeling. CandorWorks helped them with:
A Revenue Cycle Modeling Case Study.
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A Revenue Cycle Modeling Case Study.
Revenue cycle modeling and lead management through Marketo.
• Analyzing their current lead management processes.
• Incorporating the entire buying cycle into Marketo by aligning marketing, sales, and reporting on it on multiple parameters.
• Measuring the performance of marketing programs on various parameters considering the cost incurred.
• Achieving an in-depth analysis on marketing performance, how to enhance it, and where to invest/divest, etc.