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Learn How B2B Companies Are Leveraging Demand Generation Tactics To Increase Reach In Global Markets.

A REVENUE CYCLE MODELING CASE STUDY.

Revenue cycle modeling and lead management through Marketo.

It is challenging to prove the ROI from the various marketing efforts and how much a role they have played in generating revenue. One of our clients wanted to leverage Marketo for revenue cycle modeling. CandorWorks helped them with:

Analyzing their current lead management processes.
Incorporating the entire buying cycle into Marketo by aligning marketing, sales, and reporting on it on multiple parameters.
Measuring the performance of marketing programs on various parameters considering the cost incurred.
Achieving an in-depth analysis on marketing performance, how to enhance it, and where to invest/divest, etc.

CandorWorks can help you too with end-to-end marketing data management so that your data remains fresh and reliable.

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A Revenue Cycle Modeling Case Study

Learn How B2B Companies Are Leveraging Demand Generation Tactics To Increase Reach In Global Markets.

Revenue cycle modeling and lead management through Marketo.

CandorWorks can help you too with end-to-end marketing data management so that your data remains fresh and reliable.

DOWNLOAD NOW