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A MARKETING DATA MANAGEMENT CASE STUDY.
Gathering intelligence on UK-based government agencies for marketing.
Reaching new markets is tough, especially if you wish to target very specific organizations. You want to engage with people at the right positions with a customized message to have maximum impact. One of our clients, who offers Access and Identity Management Solutions, wanted to expand to the European market. CandorWorks helped with:
- Grasping the UK market.
- Identifying the government organizations based on client criteria.
- Researching the current IT and security infrastructure in those organizations.
- Finding out the right people in those organizations.
- Gathering additional intelligence for effective sales calls.
- Building a consistent lead pipeline for marketing and sales.