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Learn How B2B Companies Are Leveraging Demand Generation Tactics To Increase Reach In Global Markets.

A Lead Nurturing Case Study.

Increasing lead conversion by 400% through effective lead nurturing.

Improperly distributed leads, ineffective lead management, disconnected lead databases, no marketing and sales alignment – were all creating a marketing nightmare for one of our clients. CandorWorks helped with:

• Customizing Marketo to meet the business objectives.

• Connecting the various leads and lead sources with Marketo as the central database.

• Setting the right parameters for lead classification and lead scoring.

• Creating customized nurturing programs.

• Leveraging dynamic content for effective lead nurturing.

Lead nurturing can have a big impact on the marketing and sales results. CandorWorks can help you in setting-up Marketo based lead nurturing programs.