Are you still uncertain about how to make the most of your marketing automation investment?
Marketing automation (MA) tools are widely used by growing businesses; but are they getting the maximum mileage out of every lead that goes into the engine is another story altogether. We find many companies still struggling with these technologies and failing to achieve the desired results. Our consulting services are relevant for you, irrespective of your stage of marketing automation implementation. We help you build a robust lead management backbone for greater conversions at every stage of the funnel and maximized ROI on your technology investments.
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Enjoy streamlined, automated and effective lead management with CandorWorks’ marketing automation consulting services
Make the right choice: Although there are a multitude of great solutions available when it comes to marketing automation, finding the one that suits YOUR business needs can be a daunting task. With our expertise in all popular MA and CRM tools, we can help you in evaluating and identifying a solution that matches your needs and delivers the results you desire.
Brining in best practices: Being an active player in the domain and optimizing marketing automation implementation across organizations; CandorWorks consults companies in identifying and implementing best practices for their environments. Over 50% of marketing automation solutions have not reached even half-way of Revenue Performance Management –the stage of realizing full potential. Our best practices consulting services help companies in streamlining, scaling,and shortening their lead conversion process.
Align to achieve: By definition a Marketing Automation Solution, automates your existing process, thus alignment with specific and proven practices allow these solutions deliver maximum value. Companies engage CandorWorks to define and implement workflows by bringing in required customization and integration with other solutions. We start this all by learning more about following aspects of your business:
- Definition of leads
- Lead scoring criteria
- Customer buying process
- Sales process and cycle
- Marketing operations
- Performance metrics
Execution is realization: When it comes to marketing automation, it’s not something you can set-up once and it will work for you forever. An optimized automation environment will call for effective implementation of strategies and continuous utilization of tools. CandorWorks provides crucial ongoing execution support to realize marketing goals in timely manner:
- All kinds of campaigns
- Landing page development
- Marketing list management
- Event management
- Micro sites management
- Conversational marketing
- Reporting and analytics
Streamline processes and minimize futile marketing tasks to increase focus on sales and relationship-building activities.