Is your sales team squandering precious time on chasing dead ends in the name of leads?
Are you committing the blunder of sending all the marketing generated leads directly to sales? A prominent research by Marketing Sherpa suggests that, 79% of marketing leads never convert into sales. Lack of lead qualification is one of the causes of this poor performance. You cannot let your competitors sweep away your prospects while you delay and waste resources on numb leads.
It’s time to differentiate between “general enquiries” and “real leads”
CandorWorks can help you get the best out of your leads with our complete set of lead qualification services that will give your sales team the edge of high quality leads rather than a huge quantity. Our lead qualification and research team ensures that only most fitting leads progress in the system after our multi-step verification and scoring process. This ensures that all the suitable leads are handled timely and intelligently.
Lead verification and appending
Have you ever filled bogus data in an online form? Everybody does that in order to get quick access to free information. Our lead qualification team collects leads from various sources and removes duplicate entries and visibly fake details. We then verify the information already provided through email/phone/social media, and append additional information required for scoring and routing. We add information such as demographics, prospects’ past behavior, needs and characteristics, technology landscape, vendor landscape, financial overview, etc.Verification and appending makes the information complete for qualification.
Each business has a well-defined perspective on the kind of customers they can and want to handle. Based on your business, we score the leads according to the prospecting criteria and the level of interest shown. If your organization has clearly defined criteria for marketing qualified leads (MQL) and sales qualified leads(SQL), we help you tag leads accordingly. Whether you are using a marketing automation tool or not; we can score every lead as per your pre-defined yardsticks. This process clearly marks high priority leads that need immediate action.
Every lead needs sophisticated handling to ensure maximized value from your lead generation programs. Based on the lead scoring (MQL, SQL, etc.) and as per your directions, we route the leads to the right processes of sales, nurturing, or rejection. Accurate lead routing will remove any unnecessary back-and-forth communication within the organization and initiate quicker and most appropriate responses.
Focus on great opportunities, while we qualify to maximize
- Lead qualification is essential, but it’s also a resource intensive task that puts additional load on your sales or marketing teams. We can help them focus on their core functions while we optimize lead qualification process.
- CandorWorks has an extensive experience in research and tele-prospecting and our team has perfected the tactics required to qualify leads accurately.
- Our expertise with marketing automation tools will ensure that we work seamlessly with your organization by aligning automation with your process.
- We can scale-up or down based on your requirements and can handle even large loads with a quicker turnaround time.
- CandorWorks maximizes your prospects-to-sale conversions and reduces your lead qualification time and budget.