Do you often find that enquiries are stuck in your lead funnel, and don’t get converted into opportunities?
Each lead is important as you never know which one will convert into your biggest client. There are often many enquiries that are a bit behind in the buying cycle and do not want to make a purchase immediately. Such leads are usually ignored or wasted, if a lead nurturing process is not in place. Lead nurturing ensures that you get the most out every buck you spend on lead generation.
“Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.”
Leads acquired through outbound campaigns, inbound marketing or events are usually a combination of — right prospects ready for conversion (immediate or near future), right prospects who aren’t ready for conversion, and prospects that do not matching your criteria. The second part forms a major chunk of all the leads collected and they can be converted only after nurturing. CRMs and marketing automation systems keep reminding your sales reps about these prospects, but it is commonly noticed that time-starved teams ignore this major chunk.
We follow an Engagement-Tracking-Escalation Process for lead nurturing. Our process helps organizations of all sizes nurture dormant leads with a proactive approach and personalized value-added communications. Based on the lead qualification, a rep would call the prospects to share updates, gather intelligence, and evaluate readiness on a consistent basis. And, when the lead starts graduating into a sales ready opportunity, we escalate them to your star sales representatives.
Nurturing with marketing automation tools
We have a strong Marketing Automation Consulting practice to help companies maximize performance by automating their lead management process. Scoring and nurturing are key components which can be handled efficiently through a Marketing Automation Solution. We have expertise in all popular marketing automation tools. Besides automated nurturing, CandorWorks also uses its tele-prospecting capabilities to bring proactivity and personalization to nurturing.
Nurturing with CRM solutions
Companies, who haven’t automated their lead management process, usually utilize a CRM solution for doing the needful. This calls for a focused and committed team to take ownership of nurturing process and convert most of the qualified leads into sales ready opportunities. CandorWorks utilizes research, email and tele-prospecting capabilities to achieve desired results.
Focus on closing more deals, while we make them ready for you
- Proactive and personalized nurturing from CandorWorks helps you augment your lead generation efforts and also improve brand equity.
- Shorten your sales cycle while freeing up the resources to focus on Sales.
- Implement lead nurturing best practices in your lead lifecycle management process and offer aptly personalized communications to your prospects and ensure that their conviction gets improved with every interaction.
- Recycle leads by qualifying dormant leads in due course and establish budget, authority, need, and time scores to boost your lead-to-win ratio.
Our services offer you a mix of prospect data enhancement, data segmentation, content delivery based on buying cycle stage, and email and telephonic conversations with prospects. Our dedicated, completely aligned and proactive lead nurturing solutions will complement your sales process and enable you to win more customers consistently overtime.